The Paul Smith Pink Wall started off as a bold design choice, but it has shown even bolder staying power. The Pink Wall is a natural focal point because it is simple, recognizable, and draws the eye from blocks away. Over the years it has become an iconic Los Angeles backdrop for Instagram photos, and for good reason.


The Paul Smith brand prides itself on the power of color. The wall captures the brand's playful spirit perfectly, while standing out against the designs of the surrounding stores.


The Paul Smith wall is located on Melrose Avenue, one of the trendiest shopping districts in Los Angeles. This unique feature has transformed a mundane storefront into a destination for visitors, shoppers, and street-style photographers. The Pink Wall serves as a subtle yet aesthetically pleasing backdrop to photographs. Its vivid hue enhances the overall composition, and can be used as a photogenic canvas for those looking to be creatively expressive.


To celebrate local LGBT Pride Month in June 2017, the store painted part of its exterior in rainbow stripes. This brief design created a new wave of interest and photos before it was swiftly returned to its original color.


The best images show simplicity and steer clear from the over complicated. Rather than trying to style an outfit too much, wearing something simple that contrasts the wall is often better. A side angle walking shot effortlessly depicts street photography, but a jump or the addition of sunglasses, an ice cream cone, or a balloon can also provide energy and some fun to the shot. The wall also suits couples and groups, and provides a nice opportunity for playful arrangements rather than just another boring solo portrait.


Those wanting the less expected option should try to divert the focus from the face. A dog, a coffee cup, a plant, or even a shadow can become the real subject in front of the wall. It's usually best to step back. This will allow the wall to take center stage, while keeping a good balance of the pavement and sky. This composition works particularly well because the wall's even color creates a lot of visual clarity.


The Pink Wall is a good starting point for visiting other attractions in Los Angeles. Shopping and dining options are plentiful along Melrose Avenue, which stretches about 10 kilometers. Visitors can start at Beverly Hills and walk along the Avenue all the way to Hollywood, the Walk of Fame, and the Chinese Theatre. Griffith Observatory, which is about a half-hour drive, is one of the best places to view a sunset over the city. The Pink Wall might be a great place for social media photos, but it is even better as one stop on a larger tour of Los Angeles.

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